Sam Koh
Strategic Advisory
Operating through a portfolio of work, Sam Koh partners with leaders and businesses to solve mission-critical challenges—distilling complexity and defining strategies that unlock momentum and outcomes. His counsel ensures enterprises move forward with confidence, whether they aim to start, scale, or shift in an evolving business landscape.
Based in Australia & Southeast Asia
- 21 years
- 20+ industries
- Arts
- Beauty
- Construction
- Education
- Engineering
- Fashion
- Financial services
- Fitness
- FMCG
- Franchising
- Government
- Health
- Hotels
- Leadership development
- Music
- Not-for-profit
- Philanthropy
- Professional services
- Property development
- Restaurants
- Sport
- Start-ups
- Technology
- Transport
- Waste management
With over two decades of experience spanning the corporate, government, and not-for-profit sectors, Sam has supported teams through transformations across industries as diverse as hospitality, FMCG, financial services, healthcare, start-ups, and the arts. In every engagement, he distils strategic insight with creative discipline to deliver practical outcomes.
Advisory to executives, boards
& family enterprises
Selected engagements
Sam advises executives, boards and family enterprises at the moments that set direction—a new role, a new venture, the next generation stepping in.
He co-designed Marriott International’s global leadership framework, crafted the inaugural anthem for the 2024 Summer Games with the Australian Olympic Committee, and co-led Australia’s first study on CEO wellbeing with the CEO Circle and Melbourne Business School.
Sam is a trusted advisor to ASX-listed executives and board directors navigating career transitions. He helps senior leaders from organisations such as Commonwealth Bank, Australia Post, PwC, and Telstra refine their professional narrative and strengthen their market presence to secure roles aligned with their values and trajectory.
In the Family Enterprise domain—where decisions carry generational impact—Sam provides strategic counsel to Family Offices and family-led businesses. His work includes mentoring next-generation leaders and designing integrated programs that address both wealth stewardship and business leadership, ensuring the alignment of family dynamics with enterprise priorities to support continuity across generations.
Whether advising corporates, family enterprises, or mission-driven founders, he is committed to shaping enterprises that lead with purpose and deliver outcomes that matter.
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John Karagounis
Executive Chair, The CEO CircleWorking with Sam and having him by our side as a trusted adviser is invaluable. He challenges, inspires and provides a different perspective to ensure that value is added and expectations are exceeded. His own extended network of proven service providers enable him to deliver exceptional service.
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Holly Ransom
CEO, Emergent GlobalSam is the consummate professional—punctual, detail-oriented and committed to ensuring he intimately understands your brief and delivers the result you’re after. He has a real gift for being able to cut through to the true essence of an idea, person or product. I can highly recommend working with Sam.
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Esther Wojcicki
Author & Founder, Global Moonshots in EducationSam is incredibly attentive, talented and conscientious. He grasped the value of the Moonshots movement from the beginning, collaborated with us to clarify what makes it revolutionary and then assembled a team to launch our vision. It has been an absolute pleasure working with him.
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Ron Santiago
Former Managing Director, Europcar Australia & New ZealandSam’s approach on developing a personal brand is thought provoking. His unique viewpoint has opened my mind to new perspectives and possibilities for my future. In the same way, his process for accomplishing strategic goals is no-nonsense to deliver results.
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Launa Inman
Chair, Melbourne Fashion Festival
Former Non-Executive Director, Commonwealth Bank of AustraliaSam has been instrumental in creating the brand for my business and assisting me with the development of its visual identity. He is mindful of opportunities that complement my role as a board director, opening up new avenues for me to add meaningful value to the work I do.
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Neeraj Chadha
Former Multi-Property Vice President, Marriott InternationalSam has been a tremendous support and his tenaciousness certainly helped deliver results. He is smart, articulate and has the ability to understand the wider picture. He is a great asset and speaks his mind while also being able to manage relationships that contribute towards creating a positive environment for success.
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Jon Burgess
Founder & Director, KwanThe impression that Sam leaves on an organisation and its people is unmatched. Regardless of the task and/or adversity, Sam has maintained an authentic poise and position, by keeping people front and top of mind. Sam has become a symbol of what one can achieve with true passion, purpose and dedication to a movement.
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Red Hong Yi
ArtistSam has managed a few of my art projects and was fantastic to work with. From the start, he was quick to understand what needed to be done to take my art forward commercially and in the end helped me reach my financial and professional goals. He is a great communicator, negotiator, driven and always ready to problem-solve.
Enquiries